Welcome! I'm Cara
I’m a recent Digital Marketing graduate with a strong passion for understanding consumer behaviour and creating impactful online strategies. Throughout my studies, I’ve developed skills in social media marketing, content creation, and data analysis, alongside a solid understanding of digital trends. I’m a collaborative team player who thrives in group environments, bringing a positive attitude, strong communication skills, and a willingness to learn. I’m eager to apply my knowledge in a professional setting and contribute to creative, results-driven marketing projects.
Cara Boyd
MARKETING Graduate
+44 07415 662929
Email:
Location:
Aberdeen, Aberdeenshire
Date of Birth:
30th December 2002
Phone:
PROFESSIONAL EXPERIENCE
2025-Present
Trainee Property Sales Advisor
James & George Collie
In my current role as a Trainee Property Sales Advisor, I support the day-to-day running of the property sales process, including coordinating viewings, managing client enquiries, and maintaining property listings and marketing materials. I also contribute to social media campaigns, using AI tools to help create engaging content and improve efficiency in scheduling and performance tracking. This role has strengthened my communication, organisation, and digital marketing skills, while allowing me to work both independently and as part of a team in a fast-paced environment.
2022-2025
Arbikie Highland Estate Distillery
Brand Ambassador & Designer
In my role at Arbikie Highland Estate Distillery, I worked as a Tour Guide and Advertising Designer, delivering engaging tours and tastings while supporting the distillery’s marketing efforts. Alongside customer-facing responsibilities, I designed event flyers, café menus, and advertising posts for social media, helping to promote events and enhance the visitor experience. This role allowed me to combine creativity with communication skills, while gaining hands-on experience in branding, content creation, and audience engagement.
2021-2022
Diageo Royal Lochnagar Distillery
Brand Ambassador
In my role at Royal Lochnagar Distillery, I worked as a Tour Guide delivering engaging visitor experiences through tastings, cocktail making, and guided tours. I was also involved in retail and café operations, including merchandising, stock control, and food service. This role strengthened my customer service, communication, and teamwork skills, while giving me valuable experience in creating memorable brand experiences in a fast-paced, customer-focused environment.
EDUCATION
2023-2025
Bachelors Degree (2:1)
Digital Marketing - Robert Gordon's University
I hold a BA (Hons) in Digital Marketing from Robert Gordon University, where I developed a strong foundation in consumer behaviour, digital strategy, and online brand management. Throughout my degree, I gained practical experience in social media marketing, content creation, and data analytics, alongside working on real-world projects and campaigns. This has equipped me with both the creative and analytical skills needed to deliver effective, results-driven marketing strategies.
Advertising & PR - North East Scotland College
2020-2023
HND
I also hold an HND in Advertising and Public Relations from North East Scotland College, where I developed key skills in campaign planning, branding, and media communications. The course provided a strong understanding of how to create and deliver effective advertising strategies, alongside hands-on experience in content creation, market research, and public relations. This qualification laid the foundation for my interest in digital marketing and creative communication.
International School Of Aberdeen
2017-2020
American High School Diploma & SAT'S
I completed my high school education at the International School Aberdeen, where I earned an American High School Diploma alongside SAT qualifications. My studies included English, Mathematics, Biology, Economics, French, and Psychology, and I achieved IGCSE grades of B in English and B in Global Perspectives. This broad academic background helped me develop strong analytical and communication skills, while studying in an international environment enhanced my adaptability, cultural awareness, and confidence working with diverse groups.
Lathallan School
2007-2017
Junior - Senior School
I attended Lathallan School, where I completed my early secondary education and developed a strong foundation in core subjects such as English, Mathematics, and Science. During my time there, I was an active member of the Pipe Band for four years as a drummer, participating in competitions, the Tartan Parade in New York, and a feature on Fox TV. I also completed the London Academy of Dramatic Arts Bronze programme. These achievements helped me cultivate teamwork, discipline, creativity, and confidence, alongside strong academic and interpersonal skills.
SKILLS
Digital Marketing & Analytics – Advanced
Design & Creative Tools – Advanced
Communication & Customer Engagement – Advanced
Office & Organisation – Intermediate to Advanced
Technical & Social Media Tools – Intermediate
Event Planning & Project Coordination – Intermediate to Advanced
EXPERTISE
Digital Marketing & Content Creation
I have hands-on experience designing social media campaigns, creating engaging content, and using AI tools to optimise posts. My background in digital marketing equips me to combine creativity with analytics to deliver effective, results-driven campaigns.
Customer Experience & Brand Engagement
Through roles at Arbikie Distillery and Royal Lochnagar, I’ve developed strong skills in delivering memorable visitor experiences, managing events, and representing premium brands. I excel at connecting with audiences and enhancing brand perception through both in-person and online channels.
Creative Design & Visual Communication
I have experience designing marketing materials, including event flyers, café menus, and advertising posts, ensuring consistent branding and visual appeal. My ability to merge design with marketing strategy allows me to create impactful, audience-focused communications.